Helping Mattress Firm put bad sleep to bed

The culmination of our multi-year brand transformation of Mattress Firm was the launch of our Junk Sleep creative platform. It cemented Mattress Firm’s Sleep Experts as industry leaders, and was a reset for the brand. The integrated campaign included traditional media as well as hard-working promotional OLV, a cross-country tour, and contextual social media.

  • The Junk Sleep campaign was years in the making. It was very different from the promotion heavy work Mattress Firm had been doing and it took quite a bit of work to earn their trust enough to bring Junk Sleep to life.

    As the design lead for Mattress Firm I was responsible for making sure the new brand POV was coming through consistently across all projects. My team worked closely with creative on look and feel of the campaign as well as provided brand rationale at key moments in the project to maintain the agency vision of the project.

  • Designers
    Lia Sfiligoj | Alex Vitela | Denzel Hill

    Creative
    Matty Smith | Craig Gerringer | Joel Franke | Sabrina Lau | Jesse Austin

    Strategy
    Gideon Olshansky | Justin Schneider

    Account
    Frank Renwick | Nivie Roberts

    Project Management
    Damaris Ghia