A pitch to imperfect parents

Adopt US Kids is an organization focused on helping children and teens in foster care find loving permanent families. We partnered with the Ad Council to reassure people they had what it takes to be the perfect parent for a child in foster care.

  • This project was extremely personal for me. As someone who has family members who came to us via fostering and adoption, I know first hand how much it can enrich a family. When the agency announced the open brief, I partnered with another art director to concept. This film was inspired by a prank played on a friend who hated mayonnaise. The spot became a client favorite and was an opportunity for me to get valuable script writing, casting, and pure visual storytelling experience.

  • Creative
    Chad O’Connell | Will Bright