Going grassroots for equality in creativity
ADCOLOR’s first in-person conference after two years of virtual programming was a key moment to build on the urgent conversations happening in culture around the importance of collective action. We leaned into the variety and imperfection of protest signs to create a visual system to encourage people to bring the same energy they had in the street, into the workplace.
We rallied under the theme of Pull Up and worked with a group of artists to translate our theme across ADCOLOR’s communities, bringing a new level of visibility to the diversity of the community.
Launching the conference with an action film
We took every opportunity we could to turn the creative and production process into a form of action. When it came time to launch the conference, we created an interactive film that let the viewer participate in collection action.
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This project was the first to come from the Droga5 and ADCOLOR partnership. I volunteered to lead design on the ADCOLOR account since it was not only a topic I cared about but also a design heavy brief that touched a lot of different mediums.
I led a team of designers from concept through execution and worked closely with clients to ensure we were building a system that would work for all their partners. I made it my personal goal to turn the process into a form of action. Using the project as an opportunity to grow our design talent and working with underrepresented artists, directors, and typographers for production.
The most satisfying part of this project was attending the conference and watching attendees light up seeing their cultures represented like never before. A result that can only have come for a multicultural team that took ADCOLOR’s mission personally.
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Design
Kenisha Rullan | Leslie Cheng | Junel Islam | Janghyun HanCreative
Karen Short | Eunie Jang | Macaihah Broussard | Germany Lancaster | Nate Richards | Cristina MarquezProduction
Caroline Fahey | Abraham NowelsAccount
Rosalie Bonner | Miguel Atkins